Repeated washing, sun exposure, pollution, and external aggressions can make colored hair so sensitive. With time color fades, losing its shine as well as intensity. The new creamier formula, LOREAL Elvive Colour Protect Conditioner is easier to rinse out. The L’Oréal Laboratories have created a formula that acts on 3 Dimensions of color – Intensity, Luminosity, Reflection:
- Maintains Colour Intensity: The new Colour-Seal Elixir™ has been developed to intensively condition, to help protect color from fading and also preserve its intensity.
- Protects Hair: The formula enriched with UVA/UVB Filters protects colored hair from external aggressions. Hair looks full of life.
- Prolongs Radiance: The formula with Concentrated Nourishment intensely nourishes the hair and smoothes its surface. Shine is revived and radiance is prolonged moreover.
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